Project Guidelines
We were entrusted with the challenge of establishing brand cohesiveness across the entire Electric City Roasting company. To achieve this, we took a proactive approach in communicating our efforts, ensuring a smooth and unified transition across all platforms. From product packaging and digital presence to website design, email campaigns, and beyond, every element was carefully aligned to maintain a consistent brand identity. Our commitment to detail and strategic execution allowed us to create a seamless, recognizable experience for customers at every touchpoint.
Branding
Variety Pack
This variety pack was created from scratch with the goal of establishing a great first impression to first time customers. We paired it with an offer to bring them back for future purchases. Since inception, the company has sold over 2,000 Variety Packs based on my creation.
